Our Journey in the Automotive Industry

Klassik has been successfully supplying PVC leathercloth and foam laminated textiles to automotive OEMs and the aftermarket for replacement seat covers since 2001. We have been doing so through direct supply as well as technical collaborations.

Our journey in this industry has seen substantial growth over all these years.

We started by producing for the local market, which is also known as the replacement market. The replacement market is where one would go to purchase new PVC Leatherseat covers or get new covers made in the occurrence of damage, needing a different color or other such instances.

Starting from there, we gradually went on to supply to major automotive OEMs (or original equipment manufacturers). The growth has been fulfilling.

As we grew further, we started supplying PVC Vinyl to major global brands for various automotive requirements. However, working with brands across the globe has been a completely different experience for us as a company. For starters, different countries require different variations - we supply PVC Vinyl to the USA. PVC leathercloth to the UK and PVC leather or Rexine to India. Then, getting approval from an automotive company is a long and technical process. It’s not only about successfully achieving the price target of the brand but we also need to get cleared by their styling and technical teams. We often work closely with the styling teams and engineering teams to match the approved grains and colors, as well as the stringent technical requirements of automotive interiors.

Not only that, the requirements for these automotive brands are extremely extensive as their list includes specific features such as high strength, durability, stain resistance, anti-squeak, UV resistance, cold crack resistance, and Low VOC to name a few.

As a company, we have global approval for some of the car models, and our material has to perform in all kinds of weather conditions and situations.

To ensure that our products and our company meet all these needs successfully we have a focused production process. Our technical capabilities allow us to tick-mark every requirement that our clients have without any concern. We have invested in top-quality machines that allow us to make the product in various widths such as 140 cm, 150 cm and 158 cm, giving us an edge. We recently received the IATF 16949:2016 certification, which is specific to the automotive industry.

We supply a wide range of PVC Vinyl, PVC Leathercloth and PVC leather products to automotive companies which include materials for automotive seats, interior and door trims, gearboxes, tool kit pouches or covers, along with hood toney covers or trunk covers.

Apart from all the essential requirements we receive from our clients we also hugely focus on durability and style. A car is a very special possession for anyone and why shouldn’t it be every bit long-lasting and stylish? Your mode of transport should also be comfortable and the PVC leather ensures that the seats don’t get too hot unlike real leather or tear up like fabric and make your journey smooth. PVC leather is also easier to clean in comparison to the rest and hence, easier to maintain. Anything that lasts long is deemed as a good investment and for us, that is PVC leather or artificial leather products. And since many brands locally and globally are seeing a shift towards being sustainable and environmentally friendly, real leather is being used less and less, giving way to artificial leather or PVC leather.

You can explore our entire automotive collection here

Published on
May 12, 2023
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Premium Marine PVC Leather

When it comes to PVC leather/ Vinyl for marine products, key features like durability and performance are non-negotiable for us. Since marine products are mostly meant for the outdoors, there are a lot of relevant finishes and product specifications that need to be met.

Whether it's pool loungers or seats on various water transportation, the materials used need to withstand the harshest elements without compromising on the quality and durability of the PVC leather being used. We understand the demands of customers and manufacture marine PVC leather/Vinyl which is suitable for outdoor and water-based applications. Our marine range offers unmatched resilience, ensuring that the furniture looks good and lasts long, even in the most challenging environments.

Marine PVC leather is created to survive the elements. Whether your furniture is exposed to the sun or enduring life at sea, our products are built to last. Ordinary PVC leather has the risk of fading and damage when exposed to intense UV rays, moisture, and dust. We are focused on ending these concerns.

One of the standout features of our marine products is the UV resistance. Sunlight can cause colours to fade and materials to get damaged over time. Depending on the customers’ specific needs, we offer UV resistance ranging from 100 hours to 1000 hours of direct sunlight exposure. Even with constant and direct exposure to the sun, our leather will retain its colour and structural integrity for extended periods.

Goes without saying that marine environments are susceptible to moisture, which can be a breeding ground for bacteria, mold, and mildew. Regular PVC leather can get affected by moisture, leading to unpleasant smells, and stains, and causing health hazards. To avoid such mishappenings, our marine PVC leather comes with specialized anti-bacterial and mildew-resistant finishes. Our PVC leather is made to protect against the growth of bacteria and fungi, even when the material is constantly exposed to moisture. This adds to the durability of the PVC leather.

In addition to its durability and resistance to environmental factors like sun rays and moisture, our marine PVC leather also meets high standards of safety. An additional feature that truly sets our marine range apart is its flame resistance. Safety is paramount in any situation, and our products are designed to meet the Flame Resistance (FR) specifications set by the International Maritime Organization (IMO). Our marine PVC leather not only resists ignition but also helps prevent the spread of flames in the event of a fire.

At Klassik, it’s not simply about manufacturing PVC leather products but about giving tailored solutions to meet the specific demands of marine and outdoor environments. Our marine PVC leather range is created with research and innovation, which results in products that offer a special combination of durability, safety, and aesthetic appeal.

The materials you choose make all the difference and we’re here to help you make the right choice of not just style but durability, quality and safety. Our commitment to meet your needs will ensure you only get the best.

Explore our marine range here and discover why Klassik is the preferred choice for discerning clients who demand the best in marine furnishings.

New BIS Norms for the Indian footwear Industry

Footwear has always been a fundamental part of the dynamic world of fashion. With an array of styles and materials available, consumers expect not only trendy designs but also high-quality products that prioritise comfort, safety, and durability, which is why our clients at Klassik request the same. The Bureau of Indian Standards (BIS) recently stepped in to ensure that footwear manufacturing adheres to certain strict quality standards. We live in an ever-changing world and are always expected to adjust to the ‘new normal’. That being said, as a company, Klassik always ensures that adjusting to novelty is a seamless process for us as well as our clients.

The BIS, or Bureau of Indian Standards, is a national body in India responsible for setting standards for various products, including footwear. These mandatory quality standards are created to ensure that small-scale, medium-scale and large-scale footwear manufacturers produce safe, reliable, and high-quality products. These various norms for footwear manufacturing encompass a wide range of aspects, including material specifications, testing procedures, and labelling requirements.

“The standards prescribe what kind of raw material like leather, PVC, and rubber to be used in manufacturing footwear besides norms on making soles and heels, among other parts of the footwear.” says an article in The Economic Times.

This step is essentially being taken so that India can maintain the same quality standards that you see globally. As a country, we are growing and evolving and want to maintain the same standards as our peers.

As per the norms BIS all PVC products are now meant to be phthalate-free. Phthalates are a group of synthetic chemicals that are used to manufacture a wide range of products and are now banned from the PVC industry. They have many harmful side effects and we as a company stand against using chemicals that don’t benefit our clients in any way whatsoever.

Another part of the BIS norm states that the tearing strength of PVC products used as uppers should be more than 3kg to ensure durability, which essentially means that a force of 3kg or greater needs to be applied to tear the PVC textile through and through. For this reason, all products manufactured by us follow this norm very specifically and are termed as high-tear.

The change in norms made by the BIS did create a buzz in the manufacturing industry however, for us at Klassik, we were more than accommodating to this development. Klassik possesses all the required equipment and machinery to adhere to these standard norms. The PVR leather we manufacture for footwear already meets the requirements of these norms due to the state-of-the-art infrastructure we have invested in.

As a company, we believe in investing in the future, and that mindset has stood advantageous to us today as we can seamlessly adjust to the changing and upgrading norms of the industry and supply only the best material to our clientele in India and abroad. This is also the reason why the new BIS norms do not pose a threat to our production process, or change in prices. Thus maintaining the same high-quality standards without anything affecting our relationship with our clients and factory workers.

Klassik’s CSR initiatives

At Klassik, we truly believe that CSR extends beyond just financial contributions. Our team has aimed to make a positive impact by empowering local communities through our CSR efforts.

We want to create tangible, lasting impacts, and one of our core commitments has been investing in the development of local schools. We provide support that addresses real needs and makes a direct difference in the lives of students and educators.

Our various initiatives over the years include not only building roads to schools but also donating water coolers to ensure students stay hydrated and helping with infrastructure repairs to create better learning environments for the kids.

This year’s CSR initiative has been a special and important one. We have worked towards improving the outdoor facilities in two local schools near our factory- one primary and one secondary. This initiative was born out of a common problem faced by students and teachers alike- an unpaved ground that was difficult to use. The ground was practically unusable due to it being a pit. It was hard for the schools to use as children could not sit or play on it without ruining their clothes; during rainy days, it would become a muddy mess; and on windy days, the dust would be hazardous to the eyes and lungs. This made having any outdoor activities impossible.

We wanted to step in and provide a solution that would benefit the students, teachers, and the community at large and so we decided to transform the barren land into a permanent, usable ground by installing interlocking tiles. We wanted to ensure that the school had a clean, safe, and durable surface for students to engage in outdoor activities.

Our team was invited for the inauguration of the newly built ground with a very special welcome. We got a chance to interact with the faculty as they expressed their gratitude for the latest development. They were looking forward to using the new ground. Their response was overwhelming, making us trust that our efforts are going in the right place for the right reasons. With CSR, it is very essential to choose projects that will make positive impacts tomorrow, starting today.

At Klassik, all our initiatives are chosen by the team and not the top management, making them all the more meaningful. They help the company identify pressing issues and ensure more involvement in the community. These are employees who are deeply connected to the community and understand the challenges they face. With their help, we are able to tackle one concern at a time with our CSR efforts. We will continue our efforts in supporting local schools and creating a better environment for the leaders of tomorrow.

Our future plan is to expand our CSR initiatives to include even more projects that improve education and infrastructure for the new generations.