Our Journey in the Automotive Industry

Klassik has been successfully supplying PVC leathercloth and foam laminated textiles to automotive OEMs and the aftermarket for replacement seat covers since 2001. We have been doing so through direct supply as well as technical collaborations.

Our journey in this industry has seen substantial growth over all these years.

We started by producing for the local market, which is also known as the replacement market. The replacement market is where one would go to purchase new PVC Leatherseat covers or get new covers made in the occurrence of damage, needing a different color or other such instances.

Starting from there, we gradually went on to supply to major automotive OEMs (or original equipment manufacturers). The growth has been fulfilling.

As we grew further, we started supplying PVC Vinyl to major global brands for various automotive requirements. However, working with brands across the globe has been a completely different experience for us as a company. For starters, different countries require different variations - we supply PVC Vinyl to the USA. PVC leathercloth to the UK and PVC leather or Rexine to India. Then, getting approval from an automotive company is a long and technical process. It’s not only about successfully achieving the price target of the brand but we also need to get cleared by their styling and technical teams. We often work closely with the styling teams and engineering teams to match the approved grains and colors, as well as the stringent technical requirements of automotive interiors.

Not only that, the requirements for these automotive brands are extremely extensive as their list includes specific features such as high strength, durability, stain resistance, anti-squeak, UV resistance, cold crack resistance, and Low VOC to name a few.

As a company, we have global approval for some of the car models, and our material has to perform in all kinds of weather conditions and situations.

To ensure that our products and our company meet all these needs successfully we have a focused production process. Our technical capabilities allow us to tick-mark every requirement that our clients have without any concern. We have invested in top-quality machines that allow us to make the product in various widths such as 140 cm, 150 cm and 158 cm, giving us an edge. We recently received the IATF 16949:2016 certification, which is specific to the automotive industry.

We supply a wide range of PVC Vinyl, PVC Leathercloth and PVC leather products to automotive companies which include materials for automotive seats, interior and door trims, gearboxes, tool kit pouches or covers, along with hood toney covers or trunk covers.

Apart from all the essential requirements we receive from our clients we also hugely focus on durability and style. A car is a very special possession for anyone and why shouldn’t it be every bit long-lasting and stylish? Your mode of transport should also be comfortable and the PVC leather ensures that the seats don’t get too hot unlike real leather or tear up like fabric and make your journey smooth. PVC leather is also easier to clean in comparison to the rest and hence, easier to maintain. Anything that lasts long is deemed as a good investment and for us, that is PVC leather or artificial leather products. And since many brands locally and globally are seeing a shift towards being sustainable and environmentally friendly, real leather is being used less and less, giving way to artificial leather or PVC leather.

You can explore our entire automotive collection here

Published on
May 12, 2023
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How to select the Best Products for Home Decor

The pandemic saw a considerable rise in home decor sales. Many families stuck in their homes decided to revamp, remodel and renovate their homes with new furniture and decor items. There was a time when people were actively searching for home renovation ideas, especially home renovation ideas on a budget. That led them to purchase anything that was pocket friendly and good to look at, without considering other factors like durability, quality, maintenance and the like.  

When it comes to modern-style furniture and giving your house a makeover, we suggest opting for PVC leather, or what’s popularly known as faux leather, PVC Vinyl and artificial leather. Artificial leather or faux leather provided by Klassik gives you a combination of aesthetics, durability, quality and safety. Here’s how:-


1. Our products are high in quality.


We use European machines from Matex and industry-leading quality management systems such as ISO and IATF to produce our artificial leather to ensure the best quality.



2. We offer variety.

With a dedicated design team and R&D team, we offer a wide range of printed designs, colors and embossed textures in our artificial leather or faux leather. All of which can be used for a variety of applications.



3. Our products are easy to maintain and highly durable.


A clean cloth with a light soap is all it takes to clean our PVC leather cloth and the extensive finishing coats we put on our PVC leather cloth make it long-lasting, and an investment in your home decor.



4. Our products are ideal for both indoor and outdoor furniture.


Whether you are looking for home decor and interior design for indoor or outdoor furniture, we’ve got you. Our PVC leather cloth is stain resistant - so you can let your little one play on it stress-free and throw a party without worrying about spilling food and drinks. It is also prepared for certain degrees of sunlight and moisture exposure that prevent our PVC leather cloth from fading when left outside on a terrace or balcony. We have a special range of products on which we apply specific finishes that have UV rays resistance and anti-bacterial properties.



5. Our products are safe.


One of the most important qualities of our artificial leather or faux leather is that it is also flame resistant. Safety is of utmost importance and comes before aesthetics and design. The finish that we apply on our PVC leather cloth can help delay the spread of fire or can help the fire self-extinguish and burn for a restricted amount of time and length. To ensure this, every product goes through rigorous burn tests and we also adhere to all the International norms such as CRIB 5, BS 5852, CRIB 0 & 1, NFPA 260, CAL TB 117 etc. for extra safety.

Being faux leather suppliers in India, we ensure every step is taken towards only providing the best to our patrons. Whether you are looking at the interiors of a living room, modern furniture for a bedroom or even outdoor furniture design, faux leather or artificial leather is the way to go. It’s also the more sustainable option.

Our wide range of artificial leather options allows you to discover unique home decor ideas and add a modern touch to your furniture. Explore all our artificial leather designs here to see our product range.

Pantone’s colour of the year 2024 - Peach Fuzz

In the ever-evolving world of design, colour plays a pivotal role in shaping trends and reflecting the way in which we move ahead with changing times. Pantone, the global authority on colour, has once again captured the essence of this constantly developing world with its Colour of the Year for 2024. As we step into the future, Pantone has invited the world to embrace a shade that transcends traditional boundaries and resonates with the energy of the times.

Pantone’s pick for the 2024 colour of the year is a soft, pinkish-orange hue called “Peach Fuzz”, the company announced recently. It is officially called “Pantone 13-1023 Peach Fuzz,” and according to the authorities is described as being “velvety,” “gentle” and “subtly sensual”.

We at Klassik offer a very wide range of colours to choose from. With a diverse clientele which ranges from footwear and upholstery to medical, automotive and more - we aim to ensure that getting the perfect shade is never a concern for our clients. Our shade French - Powder closely resembles Peach Fuzz, the Pantone colour of the year making it a popular choice for all trend followers.

Leatrice Eiseman, the executive director of the Pantone Color Institute mentioned in a statement that Peach Fuzz echoes their innate yearning for closeness and connection. She also said that they chose a colour which was radiant with warmth and modern elegance. It’s a shade that resonates with compassion, offers a tactile embrace and effortlessly bridges the youthful with the timeless. All of which is indeed a thoughtful sentiment.

Over the years, artificial leather or PVC has emerged as a frontrunner, offering a cruelty-free and eco-friendly alternative to traditional leather. As clients are prioritizing ethical choices more and more these days, we are not only focused on creating high-quality products that offer the luxurious feel of genuine leather but also exploring a diverse color palette to meet the demands of a vibrant and dynamic market. This has allowed us to always stay ahead of the game when it comes to having shades that match the Color of the Year.

Selecting the right color palette for our PVC or artificial leather products is a meticulous process that we follow and it involves a number of steps like - a deep understanding of clients’ preferences, keeping up with industry trends, and the technical aspects of artificial leather production. Our dyeing plant ensures that we can achieve any and every color our clients require.

In conclusion, we are proud to present our wide selection of colors and look forward to seeing where the Peach Fuzz trend goes in the coming year with product design and manufacturing.

New BIS Norms for the Indian footwear Industry

Footwear has always been a fundamental part of the dynamic world of fashion. With an array of styles and materials available, consumers expect not only trendy designs but also high-quality products that prioritise comfort, safety, and durability, which is why our clients at Klassik request the same. The Bureau of Indian Standards (BIS) recently stepped in to ensure that footwear manufacturing adheres to certain strict quality standards. We live in an ever-changing world and are always expected to adjust to the ‘new normal’. That being said, as a company, Klassik always ensures that adjusting to novelty is a seamless process for us as well as our clients.

The BIS, or Bureau of Indian Standards, is a national body in India responsible for setting standards for various products, including footwear. These mandatory quality standards are created to ensure that small-scale, medium-scale and large-scale footwear manufacturers produce safe, reliable, and high-quality products. These various norms for footwear manufacturing encompass a wide range of aspects, including material specifications, testing procedures, and labelling requirements.

“The standards prescribe what kind of raw material like leather, PVC, and rubber to be used in manufacturing footwear besides norms on making soles and heels, among other parts of the footwear.” says an article in The Economic Times.

This step is essentially being taken so that India can maintain the same quality standards that you see globally. As a country, we are growing and evolving and want to maintain the same standards as our peers.

As per the norms BIS all PVC products are now meant to be phthalate-free. Phthalates are a group of synthetic chemicals that are used to manufacture a wide range of products and are now banned from the PVC industry. They have many harmful side effects and we as a company stand against using chemicals that don’t benefit our clients in any way whatsoever.

Another part of the BIS norm states that the tearing strength of PVC products used as uppers should be more than 3kg to ensure durability, which essentially means that a force of 3kg or greater needs to be applied to tear the PVC textile through and through. For this reason, all products manufactured by us follow this norm very specifically and are termed as high-tear.

The change in norms made by the BIS did create a buzz in the manufacturing industry however, for us at Klassik, we were more than accommodating to this development. Klassik possesses all the required equipment and machinery to adhere to these standard norms. The PVR leather we manufacture for footwear already meets the requirements of these norms due to the state-of-the-art infrastructure we have invested in.

As a company, we believe in investing in the future, and that mindset has stood advantageous to us today as we can seamlessly adjust to the changing and upgrading norms of the industry and supply only the best material to our clientele in India and abroad. This is also the reason why the new BIS norms do not pose a threat to our production process, or change in prices. Thus maintaining the same high-quality standards without anything affecting our relationship with our clients and factory workers.